For businesses (and governments, for that matter) it is important not to lose sight of the important communication undertaking that must go hand in hand with changes being made on an organizational level.
The National Minority Supplier Development Council (NMSDC) announced a new 5-year strategic plan in 2012 which included the reorganization of their regional councils by the end of 2013. Since that time, little has been shared. Maybe that was because our local council was not forthcoming or maybe it was because there were restrictions on how/when updates on the progress were to be shared. As a result, rumors flew and speculation ran rampant until the NMSDC Annual Conference this past October, when an update was shared with those in attendance.
I missed the conference this year for the first time in over 25 years. I did not get to hear the briefing and we were not made aware prior to attending that there was to be a briefing that would explain the plans surrounding the reorganization of the regional councils. Nor was it formally communicated to us as a certified minority business that our own council affiliation was going to change. Instead, we found out both of these things completely by chance.
Based on the information that was shared, the transition will yield many benefits, some of which will take longer than others to materialize. However, it might be easy to lose sight of the short- and long-term gain that business owners stand to make if those efforts aren't properly communicated. Transparency and communication about the reorganization is as key to the success of the process as any other component.
The community of minority-owned businesses and major corporations that are represented and brought together by the NMSDC stands to reap many benefits from the new operating structure being put into place. The new streamlined process promises a reduction from 36 to 24 regional councils, access to more uniform pricing and procedures, a bigger and better business database, better resourced councils, and a stronger organization on the national level.
Business owners usually have more than 24 hours spoken for during their busy days. Proactive, clear, and effective communication needs to be a priority. Anything less is providing a disservice to the constituency and the organization. After all, if we don't understand what's happening, we can't assist in communicating the potential value to our peers thus strengthening the value proposition of the whole organization.
MBE magazine has been and continues to be the vehicle which informs, educates and inspire minority and women businesses. We stand ready to communicate all that will allow our fellow MBEs and WBEs to succeed in an ever-changing business environment.
For more information about the progress of the implementation of the strategic plan visit http://strategicplan2012.nmsdc.org and if you have questions, send an email to email@example.com.
MBE's Business Opportunities resource covers business-related financing, consulting, and programs available for the Supplier Diversity community and M/WBEs. Updated monthly.
MBE's M/WBE Resource Directory is a comprehensive list of resource organizations (including links) that support the Supplier Diversity community and M/WBEs.
Refer to MBE's Acronyms & Terminology list for frequently used acronyms and terminology and an overview of the major organizations supporting the Supplier Diversity community.
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