Change. It has been a year full of changes here for MBE magazine.
New look. Check. New programming. Check. New social media channels and media offerings. Check and check. Now, we have one more for the new year. Format.
In January 2016, MBE magazine will become a quarterly magazine that will pack more quality content and a wider distribution per issue than previously seen. Consequently, in preparation for this move, our September/October 2015 Anniversary Issue will be the last issue for 2015.
This is a decision that has been a long time coming but with all the hoopla over the new cover design, the 30th Anniversary celebration, and the WBEs Who Rock! Awards (the MBEs Who Rock! are coming soon), we thought it best to hold off on this change until the dust settled. Of course, the dust is still settling but we must move on. So here we are.
So, why this change? It is no secret that print is becoming more and more expensive. Postage continues to rise at an alarming rate. Ink, which is a bi-product of oil, continues to climb. Paper, well, don’t get me started. Rising freight prices has negatively impacted how we deliver to the events and conferences where our advertising and editorial supporters expect to be seen.
However, change is good. Each issue will be larger as we anticipate a wider, deeper distribution which will in turn draw more advertising support and result in our being able to present additional quality content. We will also be adding features to our online and social media offerings that will enhance the magazine experience. So, basically, quality over quantity, or (perhaps more accurately) quality and some quantity over frequency.
Of course, there will be some consequences. Our advertising rates will increase. [A little known fact: Our advertising rates have not increased in almost 10 years!] And, our subscription rates will also increase. These will be more in line with the industry standards, although we understand tightening budgets and will work to provide added value for your additional spend. The new rates will take effect January 1, 2016. Advertisers and subscribers may take advantage of the old rates by ordering prior to December 15, 2015.
The details? Well, as they say, the devil is in it. As the months unfold, we will be keeping you updated via our social media outlets and monthly eNewsletter. If you are not already a subscriber to our eNewsletter and would like to be added to our list, I invite you to send your request to firstname.lastname@example.org.
In the meantime, I would like to take this opportunity to thank everyone who celebrated our 30th Anniversary with us all year. From the sponsors, without whom it would not have been possible, to our MWBE vendors, readers, and our incredible staff, THANK YOU!
GO TEAM MBE!
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