MGT Signs MOU with Billion Dollar Roundtable
Redwood City-based Mosaic Global Transportation (MGT), a certified minority business enterprise, has signed a Memorandum of Understanding (MOU) with the Billion Dollar Roundtable Inc. (BDR). Created in 2001 to recognize and celebrate corporations that achieved spending of at least $1 billion with minority and woman-owned suppliers, the BDR will receive ground transportation services from MGT for its leadership and membership on an as-needed basis.
Building your brand image is essential to the growth and sustainability of your company. Creating a prominent brand is more than marketing on social media, attending conferences, or being quoted in publications. Developing a comprehensive strategy that is intentional and carefully planned is the key to brand building.
One of the ways small business owners can leverage their brand is through recognition. Let’s face it, being recognized is a great feeling. Recognition is empowerment and gives us the fuel to continue to pursue excellence. However, many CEOs of leading small businesses find it very hard to leverage recognition into opportunities to build relationships and compete for corporate contracts. In our annual Princeton Proper Small Business survey only 25 percent of small businesses utilized recognition to boost their brand. We found that many small businesses are unaware of the lasting impact of marketing recognition while others are bashful about boasting about their awards.
Monsanto Company’s Supplier Diversity Mentoring Program (MSDMP), an extensive mentoring program for certified diverse business owners, creating opportunity for businesses owned by minorities, women, persons with disabilities, veterans or disabled veterans, as well as persons who are gay, lesbian, bisexual, and transgender, graduated its first class in November 2015. During the ceremony, each of the mentees shared the value of their participation in the MSDMP, now considered a best-in-class program based on feedback from diversity supplier organizations.
On January 12, 2016, the U.S. Women's Chamber of Commerce issued a detailed statistical report(http://uswcc.org/wake-up-call) highlighting the disparity between the number of women business owners in America and their business revenues. This report, derived from the recently released2012 U.S. Census Survey of Business Ownerspoints out that women business owners are failing to achieve revenues on par with male-owned firms.
MBE's Business Opportunities resource covers business-related financing, consulting, and programs available for the Supplier Diversity community and M/WBEs. Updated monthly.
MBE's M/WBE Resource Directory is a comprehensive list of resource organizations (including links) that support the Supplier Diversity community and M/WBEs.
Refer to MBE's Acronyms & Terminology list for frequently used acronyms and terminology and an overview of the major organizations supporting the Supplier Diversity community.
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