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March/April 2008
Contents
Delivering Customer Satisfaction By Laura Weiner
Trucking is much more than pick up and delivery.

Corporate Strategies
bp: Providing Opportunity

Going Global: Part II By Mike Anguiano
Taking supplier diversity to China.

From Poverty to Prosperity By Laura Weiner
Franchisee realizes his dreams through restaurant ownership.

Ingredients for Business By Emily Richwine
Safeway builds a supply base as diverse as its customers.

Corporate Strategies
Chevron: Rewarding Persistence

Back to School By Darci E. McConnell
A Student Diary: Tuck's Minority Business Executive Program

Stepping Up To Growth By Laura Weiner
Mentoring program encourages small business owners to start thinking big.

The Learning Curve By Laura Weiner
Continuing education for supplier diversity professionals.

Corporate Strategies
ConocoPhillips: Taking Chances

Q&A with the CEO of Energon Inc. Compiled by Emily Richwine
Finding a niche in the energy industry.

Eye on Washington By James Byrne
M/WBE legislation still on the table.
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